Meanwhile, they easyjet varied the marketing mix time to time by promoting their products in Newspapers and famous magazines. Also, Airbus has put arrangements in place in keeping with low cost operation i.e. The case solution first identifies the central issue to the EasyJet The Web s Favorite Airline case study, and the relevant stakeholders affected by this issue. This concept was first declared wrong and then proved by the steps taken by the Easyjet they lowered down their prices and made the cheap air travel to increase the customers which proved right as they got a rapid increase in the sales of year 1999 and onward. It will be motivating to see how the corporation reacts to changing market conditions. The easyJet has a value proposition to provide as low fares as possible which is working very handy for them till now. No problem! The business of Airline Company Presentation of the company Case Study EasyJet Airline Company Limited Founded in 1995, Luton (UK) : Strong Culture : Orange How is the management balancing their online and offline promotion methods? How about receiving a customized one? The current state of economic decline may loom large in future. Airlines have lost a lot of money as they are no longer going to certain destinations. Some of the netiquettes to be followed are…. Hence a growth rate would be very high in near future as the companies are trying to attain the major market share and more and more promotion campaigns are nearly visible. As we have discussed that the fuel prices are surging and the easyJet is focusing on the low cost so to sustain in this market this strategy would be very difficult to maintain because increasing pressure to avoid terrorism and increasing pressure to maintain high security tends to increase the cost. As the economies of developing countries grow, their own citizens are already becoming the new international tourists of the future. Analysis of the corporate strategies applied in the industry as well as risk management proves to be essential in getting an insight into the current and future performance of Easy Jet. It employed 8,000 professionals in September 2009, it is spread throught in Europe but head is in UK. This has greatly reduced the costs of issuing, distributing, processing and reconciling millions of tickets each year. Let Professionals Help You, Leave your email and we will send you an example after 24 hours 23:59:59, Let us edit for you at only $13.9/page to make it 100% original. Hence the idea of EasJet of no frills is stll very much attractive and they would have a great opportunity to remain in the business if they keep relying on it. The SWOT analysis in Figure 5 shows that the group has a number of strengths and opportunities which enables business expansion. EasyJet Airline Company Limited was reputed in 1995. Mainly they used ‘The Times’. As the director marketing, Tony Anderson, said that if these seats were not sold then they would have been going wasted.. What is the value proposition and differential advantage of this strategy? By continuing we’ll assume you’re on board with our cookie policy. . This threat will be Horizontal analysis allows the management to trace and track changes over a period of time. We help our clients, 5000 of the world’s leading companies, to address complex strategic issues. If you need this or any other sample, we can send it to you via email. In the current scenario it seems a bit of reality that the low cost sir travel would grow more and more but the environment is fast changing that new areas of investment are emerging every other competitor in the air industry is increasing the pressure over the rivals. Macro-environmental factors include; political, economical, social and technological changes to the environment, i.e. This has had a ‘domino’ effect whereby it has caused a political stir, with Britain’s believing that they maybe the next victims of a terrorist attack. But it was able to offer only single car type. Company Registration No: 4964706. The one issue that should always remain in focus, while building the website is that it should match the business that the company is undertaking. Political issues, such as the threat of ongoing war in the Middle East, and more recently issues in South America have driven up oil prices. Easyjet airlines is the subsidiary of EasyJet plc which is in London Stock Exchange listed companies and is has a share of a component of the FTSE 250 Index. Ethical and legal decisions are thus becoming very important to balance the needs and rights of everyone. • also car hire on its website (use of the Internet for bundling products) and links to other easyGroup websites (see appendix 1 for other easyGroup enterprises). Evaluate each detail in the case study in light of the HBR case study analysis core ideas. In start the online promotion method was clearly taking advantage as the online customers were buying tickets like hot cakes on the other hand the phone calls where yielding poor results the ratio was 6 to 1 on phone. “So its all about easy.”. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Differentiation Strategy:-> By introducing the ‘no-nonsense’ theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent […] Then in 2002 August easyjet expanded its number of operations and international routes by successfully acquiring British Airways subsidiary GO. 550 EasyJet currently has two suppliers, Boeing and Airbus. This report will consist of an analysis of EasyJet’s macro and micro marketing environment. Describes the background context of the organisation. 1672 Words 7 Pages. The success did not stop there and they managed to launch the website in 1997 for the first time which in 1998 became the source of emarketing and profit generation and today that website is the major source of sales for the easyjet. Because China and India are emerging strong and would not allow European companies to take their share. All the content of this paper is his own research and point of view on Easy Jet Marketing Environment Case Study and can be used only as an alternative perspective. Between 2003 and 2007 there were 12 aircraft deliveries under the Boeing contract. Ryanair and easyJet Case Study. political-legal, economic, socio-cultural and technological. The Economic pressure is also present there as that would lead to major decline in air travel. So the company is still lacking behind to achieve the major market share and meanwhile it also have to be very aggressive in order to gain the major market share. In easyRentacar, it offered the cars for less rent. It operates 500 routes between 118 European, North African, and West Asian airports on domestic and international scheduled services.
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