budget sector. Ryanair Strategic Analysis. Easyjet and Ryanair have similar strategies to the extent that they both share the low-cost business model. The strategy of Ryanair is gaining leadership in the airline base by cost optimization. The case offers students the opportunity to evaluate the strategy of
Strategy and Implications from Analysis 6. Expansion strategy is another factor that enables Ryanair to position itself in the marketplace. Hoffmann, S., 2007. At the beginning, Ryanair was a full, Strategic Analysis for Ryanair to Enter China
Ryanair was established in 1985 by the Ryan family, headed by Tony Ryan to give planned traveler carrier benefits in the middle of Ireland and the UK as an option to state imposing business model transporter Aer Lingus. Acasestudy.com © 2007-2019 All rights reserved. Ryanair’s objective is to firmly establish itself as Europe’s leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fares service. 4.2 Internal Factors Analysis Summary (IFAS) 6
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You are on page 1 of 27. Info: 5492 words (22 pages) Essay Published: 3rd Jul 2017 in Business. Ryanair Business strategy fits the Operational Excellent Model of high reliability and dependability with fewer flight cancellations, great punctuality and fewer lost bags than most airlines. Agenda 1985 2014 VISION Economies of scale Advantage in bulk purchases Struck deals with local airports Position distribution Capital requirements Product differentiation Price Sensitivity Power of Ryanair Manufacturer Power of Ryanair was founded in 1985 by the Ryan family, which was headed by Tony Ryan. STRATEGIC BUSINESS ANALYSIS (ULMS 719)
Muller, C. (2011) “Ryanair case study and strategic analysis: An analysis on the competitiveness and low-cost strategy of Europe’s leading low-cost carrier Ryanair” GRIN Verlag; Palepu, K.G., Healy, P.M., Geek, E. & Bernard, V.L. It operates on a highly efficient basis too with high aircraft utilisation, minimum staffing, and maximising their use of the Internet to keep booking costs down. Strategy and Implications from Analysis 6. It also aims to explore the opportunities and the threats facing the airline. You are on page 1 of 10. It was founded to provide scheduled passenger airline services between Ireland and the UK, as an alternative to then state monopoly carrier, Aer Lingus. Strategy RyanAir. INTRODUCTION
Such acquisition enables Ryanair to gain immediate access to11 new French regional airports and … 5.0, 2.0 Critical Issues Analysis 2 The strategic analysis of Ryanair’s internal factors demonstrates strengths that are also its key success factors. Analysis | 3-7 | Ryanair was founded in 1985 with only two aircrafts and a single Dublin-London route . The analysis, which is non-exhaustive as we focused only on small airports, includes many cases where airports used by Ryanair are shown to be in direct receipt of public money from local authorities. In-depth environmental analysis of the European Airline industry and. Strategic Analysis Ryanair.pdf. 3.2.5 Synthesis of External Factors (EFAS) 5
They want to expand outside of the European Union. It aims to analyse the strengths and the weaknesses of Ryanair. In this paper we will explore and analyze. Popular Culture at the Beginning of the 1960's Essay, Comprehensive Structure and Process of Human Resource Planning, Film Techniques Used in Shrek to Ensure the Broadest Possible Appeal To Viewers, The Nazis' Control of Everyday Life in Germany after 1933 Essay. 17 September 2010
3.2.3 Strategic Group Analysis 4
For Ryanair, being a low cost compan…
Comprehensive strategic analysis and evaluation of this business enterprise which answers the following questions 1. Ryanair Harvard Case Solution & Analysis . Critical Analysis On Ryanair Marketing Strategy Question. Ryanair case study and strategic analysis: An analysis on the competitiveness and low-cost strategy of Europe’s leading low-cost carrier Ryanair eBook: Müller, Christoph: Amazon.ca: Kindle Store 3.2.2 Porters Diamond Model 4
Download now. dimitris kotsiopoulos. Strategy RyanAir. The focus is on short-haul flight routes. Notwithstanding a development in traveler volumes before the end of 1990, it recorded a loss of £20m Irish pounds.
3.2.1 Five forces analysis 3 dimitris kotsiopoulos. These include Easy Jet, Go, Wizz Air, and so on. Ryanair boasts having the best customer service in the industry: with 92% of flights leaving on time, the fewest number of flights canceled, and the least number of bags lost in the industry. 3.
Travels to 26 countries in 148 destinations serving 74 routes daily with more than 1050 flights a day and has 169 aircrafts. Twitter. Spyros Panourgias. They focus on reducing expenses involved in running a major scheduled airline. Search inside document . SWOT analysis of Ryanair (Ryanair’s SWOT) This is a detailed SWOT analysis of Ryanair. The main strategy of Ryanair is low cost airline. Reddit. Strategic Analysis of Ryanair Industrial Information Technology Group No:02 Business Strategy IIT 351-2 1 2. In-depth environmental analysis of the European Airline industry and discuss the implications for the budget sector and especially for Ryanair. The assignment is developed by three parts which includes variety of questions in the each part. They want to expand outside of the European Union. which answers the following questions. Analysis .
The company was started to provide scheduled passenger airline services between Ireland and the UK, as an alternative to the then state monopoly carrier, Aer Lingus. 3.2 Industry Analysis 3
It has been characterised by rapid expansion and has evolved into one of the world’s most profitable airlines. Spyros Panourgias. 7 understand key issues that is affection their airlines business. Despite growth in passenger volumes, by the end of 1990, the company faced a great conflict, disposing of five chief executives, and piling up losses of IRE20m. Ryanair continued to outperform other airlines, especially in European market. 4.0 Internal Analysis 6
Download now. An integrated understanding of the functioning of a company – its human and technical operations, leadership, customer relationships and financial structure. Would you like to get a custom case study? Strategic Analysis: Andria Buchara 1291160 Mohammad Shogi Wironegoro 1379845 Xiao Wang 1274740 Safina Mohammed Haruna 1119037 Thi Khanh Ly Pham 1391753 Ming Hsin Huang 1236017 ! WhatsApp The purpose of this report is to analyse Ryanair’s strategic position, in addition describing and evaluating its strategies between 2006 and 2010. As the newly appointed Head of Research for Ryanair, I will review the current strategy for the company. In this report, the strategic analysis on Ryanair will be discussed further, including the SWOT, PESTEL and Porter’s Five Forces Analysis. Introduction
Reference this Share this: Facebook. Ryanair Harvard Case Solution & Analysis . Ryanair SWOT analysis – Michael O'Leary's maniacal focus on being the lowest cost producer. Download now. Introduction
Strategic Analysis for Ryanair to Enter China Submitted in part fulfilment of the Master September 2010 STRATEGIC BUSINESS ANALYSIS (ULMS 719) University of Liverpool Management School 17 September 2010 Abstract. At the same time, Ryanair seeks to maintain lower fares. You are on page 1 of 27. Analysis | 3-7 |
The company's management team evaluates Ryanair's current strategy and takes preventive action to avoid any future threats in future. The SWOT analysis has remained a demanded tool to be used in the field of business strategy, it allows organisation’s to build upon internal and external factors to build a strategy. The strategy of Ryanair is gaining leadership in the airline base by cost optimization. The external environment analysis for RyanAir consists of a macro- environment analysis, industry analysis and external factor analysis. Ryanair initially questioned the impositions of travel restrictions by the Irish government. Comprehensive strategic analysis and evaluation of this business enterprise. Process of strategic management followed at RYANAIR. You are required to submit a marketing strategy … Ryanair operates around 610 routes to European countries, has 24 European bases and employs a team of 5000 people, comprising over 25 different nationalities. Internal Analysis 5. Jump to Page . However, on many routes, t… In-depth environmental analysis of the European Airline industry and discuss the implications for the budget sector and especially for Ryanair. Ryanair, the leader of low-fare carriers in Europe, will expand its business throughout the world. The company has been known to be an airline which launches new routes since its operation begins. Ryanair: Strategic Analysis ----- Ryanair: Strategic Analysis Principles of Marketing and Management Principles of Marketing and Management Table of Contents 1. This case study analysis is done in order to look at the current strategies which are used by Ryan air though the utilization of various strategies and models in order to generate a better future for the company (Caputo, Borbély, and Dabic, 2019). Search inside document . There are a number of low-cost airlines operating on the routes similar to Ryanair. 3.1 Analysing the Macro Environment 2 References | 10 | Michael O’Leary, who was appointed by Tony Ryan, was made to lead the new management team. Environmental Analysis, Core Competencies and Strategy Proposal. Download now. The aim of this report is to carry out a strategic analysis of Ryanair. 3.0 External Environment Analysis 2
Ller, C. M., 2011.
Solutions | 8 | 3.2.4 Industry Life Cycle Analysis 5 How about receiving a customized one? Word Count: 2061
Submitted in part fulfilment of the Master September 2010
Throughout this essay the business strategy of Ryanair will be analysed and the sustainability of their model evaluated. Ryanair PESTLE Analysis: LEGAL. Furthermore, the central problems identified and recommended solutions to the problems will be would be stated and examined. 3.1 Analysing the Macro Environment 2
The analysis has been done by using some major theories such as macro analysis, balance score card, double loop learning of Ryanair. Brief evaluation of Ryanair's financial analysis and how the environmental factors affect the European airline low cost industry. By continuing we’ll assume you board with our, How to secure financing as a small business owner, How to Make a Business Plan for Any Business, 7 Crucial Macro Environment Factors to Include in Your Analysis, Macro Environment Examples in the Real World. The role of Ryanair’s SWOT analysis is to help identify and . By 2025, Europe’s largest airline group aims to grow traffic to 200 million people per annum. Abstract
Analysis In this analysis part, the strategic analysis on the case study of Ryanair would be evaluated. • Summary of the Ryan Air Executive Summary 2. Ryanair Strategic Analysis. 5. Issues and Outlook Profile 3. Strategic capability analysis SWOT Analysis Model is used to assess the strategic capability of Ryanair by four dimensions: Strengths, weaknesses, opportunities, threats. This document was updated on the 27/01/2011 Ryanair will undoubtedly face challenges in the future, however its strategy is sustainable because of its unique resources of ‘Ryanair Brand’, ‘Cost Conscious Management ‘ and its core competency of ‘Innovative cost cutting strategy’. 4.3 Ratio Analysis 7
Ryanair is a very low-cost Ireland airline and it is operating to 180 destinations within the European Union. 3.2.3 Strategic Group Analysis 4 Low cost providers are a popular choice for financially conscious consumers who do not have any/little loyalty towards the product/service in question, or for consumers who wish to obtain a product/service at the lowest available price. In 1990s, Ryanair became the Europe’s first low-fares, no-frills carrier, built on the model of the highly successful Texas based operator South Western Airlines. Ryanair against the backdrop of the European airline industry and the burgeoning
LinkedIn. Risk assessment techniques such as SWOT analysis show strength in economic policy, which has energised them to their current levels. 368
The Company overview presents and analyzes the history of Ryanair, its corporate structure and governance, its vision and mission alongside its business model and its competitors. Task: A European company wants to change its current strategies that are being implemented and used in their marketing department. Internal Analysis 5. Conclusion | 9 | Some of these are low cost, low fares, innovation in terms of leadership and strategies, increased routes and frequencies to destinations. dimitris kotsiopoulos. The external environment analysis is conducted for Ryanair in order to assist the future strategic analysis assuming the role of a management consultant. Low-cost strategy The most significant strength of Ryanair is its low-cost strategy. Strategic Analysis Ryanair.pdf. Strategic Analysis for Ryanair to Enter China 8342 Words | 34 Pages. International Business Author: George-Cristian Prichinet Supervisor: Number of standard pages: 78 Niels Le Duc Number of characters: 156,343 . Welcome to the world of case studies that can bring you high grades! The Low-Cost Airline Ryanair; Kahawatte, U., 2010.
The Ryan family founded Ryanair in 1985 by Tony Ryan, head of the family. Introduction External Analysis 4. This report discusses the strategies which Ryanair entre the Chinese market. Low Cost Model has been implemented by the leader of the company Michael O’Leary who used it from Southwest airlines. University of Liverpool Management School
Conclusion | 9 |
Low-cost strategy The most significant strength of Ryanair is its low-cost strategy. Jump to Page . Solutions | 8 |
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Southwest Airlines. And this part included internal environment and external, of the Ryanair Strategy for past 3-5 years (2007) “Business Analysis and Valuation: Texts and Cases” Cengage Learning This will involve investigating the organisation’s external environment, to identify opportunities and threats it might face, and its strategic capability, to isolate key strengths and any weaknesses that need dealing with. At the beginning, Ryanair was a full service conventional airline, with two classes of seating, leasing three different types of aircraft.
Some of these are low cost, low fares, innovation in terms of leadership and strategies, increased routes and frequencies to destinations. Search inside document . Founded in 1985, it has expanded rapidly capitalising on the opportunity ( see SWOT ) of European deregulation of the air industry in 1997. In-depth environmental analysis of the European Airline industry and. 2. References | 10 |
Implications of the internal functioning to create viable strategic positioning, Global MBA Strategic Management
Formative Assignment - Dec 2011
In addition, the company has been instrumental in evaluating its performance. strategic analysis of ryanair Ryanair, an Irish low-cost airline, has enjoyed remarkable growth since its inception . 5.0 External Environmental, Executive summary:
This analysis consists of three components. Introduction | 2 | These include Easy Jet, Go, Wizz Air, and so on. 1. discuss the implications for the budget sector and especially for Ryanair. Strategic Analysis on Ryanair At the beginning, Ryanair was a full service conventional airline, with two classes of seating, leasing three different types of aircraft. With reference to Porter’s three generic strategies, it is considerable that Ryanair has adopted the lost cost strategy. Internal Environment Analysis Current Strategy.
Business students at all levels enjoy this case and relate to it, since air, Comprehensive strategic analysis and evaluation of this business enterprise which answers the following questions
Critical Analysis On Ryanair Marketing Strategy Question. Jump to Page . Word Count: 2061 3.2.5 Synthesis of External Factors (EFAS) 5 There are a number of low-cost airlines operating on the routes similar to Ryanair. It was founded in 1984 by the Ryan family. What Is the Macro Environment in Business Analysis? Ryanair Strategic Analysis. 3.2 Industry Analysis 3 Each player in the industry is striving to minimize their costs by reducing onboard passenger facilities and airport outlay costs. discuss the implications for the budget sector and especially for Ryanair. Spyros Panourgias. Ryanair Strategic Management Analysis. The strategic analysis of Ryanair’s internal factors demonstrates strengths that are also its key success factors. Around this time Ryanair adopted, Instructor’s Manual
An analysis of all EU airports served by Ryanair has found that almost one-quarter of these airports are likely to be receiving state aid. According to safaribooksonline.com/book/sales-and-marketing, operating as a low-cost enterprise can be a strength for companies, as it may incentivise an increase in demand for a particular product or service, in relation to its competitors. These operational strategies have created immense benefits for the two airlines, including optimizing airline use and increasing airline turnaround frequencies. Through PESTEL analysis and SWOT analysis to have sophisticated understandings of the Chinese, Issues Analysis 2
The competition to cover a maximum number of routes at the least cost is intense. In addition, under the expansion strategy, company acquires Buzz in February 26, 2003. Ryanair is the largest airline in Europe as defined by passenger numbers and is the largest in the World for International passengers. And because of the strategy of the industry, Ryanair is now recognised as the second largest airline in United Kingdom and Europe’s largest low-fares airline having a network of over 57 routes in 11 countries and served by a fleet of 31 Boeing 737-200 and -800 aircraft with over 1,400 staffs and personnel. The Ryanair Business Strategy is one of operational excellence. Moreover, the strategic options and proposed strategic plan and SAF analysis are also given along with the conclusion and recommendations at the end of the study. You are on page 1 of 10. In August 2006, an Air Transport World magazine announced that Ryanair was the most rofitable airline in the world, based on its operating and net profit margins, on a per-airplane and per-passenger basis. 3.2.4 Industry Life Cycle Analysis 5
Although Ryanair was not immune from an industry downturn following the financial crisis in 2008-2009, the company rebounded to solid profitability in fiscal 2010. It was the first budget airline in Europe, modeled after the successful US carrier, Southwest Airlines. Strength 1. Search inside document . 3.0 External Environment Analysis 2 Ryanair, perhaps Europe’s best-known low-cost airline, has also consistently been among the continents most profitable. © Pearson Education Limited 2005
Case study, 2 pages, business strategy : Ryanair: A strategic analysis. On many routes, Ryanair has been able to drive out competition due to its experience and large fleet size. Ryanair’s Strategy from a Perspective of Core Competencies. 2. Hence, it can be concluded, from the above discussion , that it not a standardized rule to use only one generic strategy to develop and frame the business strategy of the company, but a mix of one of two strategies can be used in order to create value and distinction in the market. Strategic Analysis for Ryanair to Enter China Submitted in part fulfilment of the Master September 2010 STRATEGIC BUSINESS ANALYSIS (ULMS 719) University of Liverpool Management School 17 September 2010 Abstract Ryanair, the leader of low-fare carriers in Europe, will expand its business throughout the world. What comes into your mind when thinking of Ryanair? Following is a detailed Porter Five Forces Model Analysis of Ryanair Competitive Rivalry – High. Strategic Analysis of Ryanair Essay 4047 Words | 17 Pages. 2.
However, the most important contribution to the Ryanair low cost base comes from labour productivity. The SWOT analysis of Ryanair shows that a lot has been done to assure customers of their reliability due to series of success witnessed.
Jump to Page . Stansted is Ryanair’s London base and an expansion would enable substantial traffic increases thereby facilitating consolidation (Johnson & Scholes 2002). The SWOT and TOWS analysis for the Ryanair is also given in this case study. Despite growth in passenger volumes, by the end of 1990, the company faced a great conflict, disposing of five chief executives, and piling up … [email protected] 804-506-0782 350 5th Ave, New York, NY 10118, USA.
They focus on reducing expenses involved in running a major scheduled airline. Since its launch in 2014, Ryanair’s “Always Getting Better” programme has delivered for its people, shareholders and customers. Ryanair: Strategic Analysis ----- Ryanair: Strategic Analysis Principles of Marketing and Management Principles of Marketing and Management Table of Contents 1. Evaluate if the operational strategy is successful and establish how it has positively or negatively impacted the appropriate airline. Issues and Outlook Profile 3. Strategic analysis of Ryanair Master’s Thesis Copenhagen Business School January 13th 2020 Program: MSc. They argued that the 14-day movement restriction of travelers entering the Irish State, and the advice against non-essential travel, are unlawful. dimitris kotsiopoulos.
EXTERNAL ANALYSIS OF RYANAIR
Critical analysis of both airlines finances. Furthermore, like Ryanair, Easyjetalso bases its corporate strategy on Southwest’s business model. Ryanair case study and strategic analysis: An analysis on the competitiveness and low-cost strategy of Europe's leading low-cost carrier Ryanair: Müller, Christoph: 9783640897322: Books - Amazon.ca SWOT ANALYSIS STRENGTHS WEAKNESSESS OPPORTUNITIES THREATS • Ryanair is the 1st to launch low cost flights in Europe and has … Firstly, the management operational strategy of both EasyJet and Ryanair will be established using appropriate theoretical analysis tools. Ryanair Marketing Strategy | An Analysis 1.0 Introduction. Spyros Panourgias. 1.
Strategic capability analysis SWOT Analysis Model is used to assess the strategic capability of Ryanair by four dimensions: Strengths, weaknesses, opportunities, threats. The airline’s growth was remarkable, successfully increasing its profit over the years. Ryanair is a low-cost airline, headquartered in Dublin, Ireland. Ryanair was founded in 1985 by the Ryan family, which was headed by Tony Ryan. The strategy them becomes the way in which they operate. By 2010 Ryanair had transformed itself into Europe 's leading low cost airlines with 232 aircrafts flying to 153 destination. Strategic Analysis of Ryanair Essay 4047 Words | 17 Pages. Strength 1. Bookings are done via internet which reduces cost of intermediaries, it uses secondary airport for landing which is cheaper than primary airport. CASE TEACHING NOTES
1. which answers the following questions. The Ansoff and Porter 5 forces analysis highlights information such as Ryanair leading the approach in online booking and the need of union support at Ryanair creating further flexibili… 3.1.1 PEST analysis 2
Both the external and the internal environments of the company is critically analyzed using tools such as … Also, each question is answered that relevant to current strategy of Ryanair organization. Problems | 7 |
This material critically analyses the process of strategic management in the areas of nature of competition, the strategy, the strategy process, method of entrepreneurship and resources of RYANAIR. Adesuyi , Ibukunoluwa(@00284075) Agbelusi, Oluwafisayo Tola(@00299101) Ibiloye, Omotoke Seyi(@00289980) Ogunbor, Osarobo Naomi(@00291067) Orija, Oluwabusola(@00295120) Uchealor, Bill-Anthony(@00284390) ` ` ` ` ` ` ` ` Business environment of Ryanair Pest Analysis Porters … 2. Ryanair – The Low-Fares Airline
4.3 Ratio Analysis 7
However, the most important contribution to the Ryanair low cost base comes from labour productivity. Comprehensive strategic analysis and evaluation of this business enterprise. Hence, it can be concluded, from the above discussion , that it not a standardized rule to use only one generic strategy to develop and frame the business strategy of the company, but a mix of one of two strategies can be used in order to create value and distinction in the market. Here, at ACaseStudy.com, we deliver professionally written papers, and the best grades for you from your professors are guaranteed! A wide range of customer service and digital enhancements such as a new website and app, new uniforms and cabin interiors, allocated seating and tailored business, leisure and family products were all launched in Years 1,2, 3 and 4 of the programme. 4.1 Value Chain Analysis 6
Both airlines have perfected this strategy by introducing new price reduction measures, such as paperless booking.
6 Effective Content Marketing Strategies You May Have Overlooked, Market Analysis Definition (With Explanation and Examples). Task: A European company wants to change its current strategies that are being implemented and used in their marketing department. At the beginning, Ryanair was a full, 2 |
3.2.2 Porters Diamond Model 4 The internal analysis of Ryanair, the firm is using the SWOT technique also highlighted various features of the airline company. Essay type Research ----- What do people think of RyanAir? The competition to cover a maximum number of routes at the least cost is intense. 4.2 Internal Factors Analysis Summary (IFAS) 6 The thesis mainly consists of three main parts: Company Overview, Strategic analysis of Ryanair and Scenario planning, with the latter being the main focus of the thesis. 4.0 Internal Analysis 6
This report discusses the strategies which Ryanair entre the Chinese market. Last week’s 3Q earnings report from Ryanair saw a 21% increase in net profit, with passenger numbers up 3% and average fares up 8%, partly offset by a 4% increase in ex-fuel costs per passenger. Content About Ryanair Layers of Business Environment The Macro Environment Analysis - The PESTLE framework Industries and Sectors - The five-forces framework Competitors and Markets - Strategic group map Analysis of organization - Strategic Leadership analysis - BPR analysis … The macro environment scans and identifies the general environment factors that can have an impact on the organization whereas the industry analysis focuses on the competitive situation of the company. Strategic Analysis for Ryanair to Enter China Submitted in part fulfilment of the Master September 2010 STRATEGIC BUSINESS ANALYSIS (ULMS 719) University of Liverpool Management School 17 September 2010 Abstract Ryanair, the leader of low-fare carriers in Europe, will expand its business throughout the world. As part of their marketing team, you are uniquely placed to collect,compare and analyze information for the most suitable marketing strategy that fits the company. We use cookies to give you the best experience possible. This will involve investigating the organisation’s external environment, to identify opportunities and threats it might face, and its strategic capability, to isolate key strengths and any weaknesses that need dealing with. The High Court of Ireland dismissed Ryanair’s claims and upheld the travel advice and the movement restriction, … 
 1. Executive Summary 2. Ryanair flies over 1500 different routes and carried more than 79 million passengers in 2012. External Analysis 4. Ryan Air 's strategic objective has been to offer the lowest possible air fare to its passengers and strive towards becoming europe No.1 Low Cost airlines. 3.2.1 Five forces analysis 3
Adesuyi , Ibukunoluwa(@00284075) Agbelusi, Oluwafisayo Tola(@00299101) Ibiloye, Omotoke Seyi(@00289980) Ogunbor, Osarobo Naomi(@00291067) Orija, Oluwabusola(@00295120) Uchealor, Bill-Anthony(@00284390) ` ` ` ` ` ` ` ` Business environment of Ryanair Pest Analysis Porters … The SWOT analysis will consist of four components which are: S: Strengths, W: Weaknesses, O: Opportunities and T: Threats . Ryanair SWOT Analysis: Conclusion Ryanair placed an order for 210 Boeing 737s. It was founded to provide scheduled passenger airline services between Ireland and the UK, as an alternative to then state monopoly carrier, Aer Lingus. The purpose of my assignment has been done in terms of strategic analysis, its formulation and implementation of Ryanair organization.
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