Instructors who register on the INSEAD Case Publishing site also have access to video interviews, a detailed teaching note and a slide deck. His credentials do not only come from his academic career, but also from over 13 years in consulting. At Prophet he has worked with companies to uncover and activate actionable customer insights through the application of customized research & analytics methods. Both Niessing and Dubois are Programme Directors of Leading Digital Marketing Strategy, one of INSEAD’s Executive Education programmes. AI for Business. Interactive sessions-including award-winning case studies, group exercises and practical workshops-explore the challenges and opportunities of digital transformation and aim to help managers from across functions make better business decisions for future growth.Although the impact of digitisation is not new, the digital economy is entering a new age that presents unprecedented challenges – but also many opportunities for executives.Digital tools and trends are invading the business environment, provoking significant changes in the way we communicate, consume, work, buy and sell. Yet, it too often remains an elusive goal for many companies. Grounded in our distinct values, vision and ventures, this €250 million fundraising Campaign strives to fortify our academic excellence, drive breakthrough innovation and transform society on a global scale.With more than 58,000 INSEAD alumni in 176 countries around the globe, ours is a network like no other.Every gift makes a difference, INSEAD is pleased to recognise our donors at all levels. At INSEAD, David developped and teaches MBA electives on (1) digital and social media strategies and (2) value creation in luxury and fashion. – How to link strategic goals and digital or social media initiatives? – How to build effective vs. viral digital content: Case: Maersk Line, B2B Social Media – It’s Communication, Not Marketing, Berkeley-Haas Case by Zolt Katona and Miklos Savary (2014). Grounded in our distinct values, vision and ventures, this €250 million fundraising Campaign strives to fortify our academic excellence, drive breakthrough innovation and transform society on a global scale.With more than 58,000 INSEAD alumni in 176 countries around the globe, ours is a network like no other.Every gift makes a difference, INSEAD is pleased to recognise our donors at all levels.Human-centred innovation and digital transformation that delivers competitive advantage.Delivered by faculty members at the forefront of AI implementation, Building on three views of digital - the strategic view, the organisational view and the innovation view - Our website has a lot of features which will not display correctly without Javascript.© 2020 INSEAD Institut privé d'enseignement supérieurINSEAD does not discriminate on the basis of race, gender, religion, age, sexual orientation, disability, colour, or national or ethnic origin. Leading Digital Marketing Strategy programme is now offered via a live virtual platform over two consecutive weeks (eight half days). Prior to joining INSEAD, he was a faculty member at HEC Paris, and has experience in the advertising industry.David Dubois’ broad interests lie in status processes and luxury consumption, social influence, power, persuasion and word-of-mouth. Joerg Niessing is a Senior Affiliate Professor of Marketing at INSEAD. This course presents strategies and actions companies can adopt in order to sustain the innovation record that is required to sustain profitable growth.You learn how to transform an idea into a business.Most INSEAD EMBAs become part of a new business venture at some point in their careers. A second body of work focuses on understanding the key factors that govern the communication and reception of (a) mass messages (e.g., advertisements, political messages) and (b) interpersonal influences (e.g., viral messages). His diverse background includes marketing and branding strategy, marketing analytics, digital & social media marketing, and customer relationship management across a broad range of industries in different countries.At INSEAD, Joerg focuses on brand management, marketing research & analytics, (“big”) data analytics, and digital marketing and develops and teaches courses in these areas. He holds a PhD in Marketing from Northwestern University's Kellogg School of Management. He is also the Executive Director of INSEAD elab, the research and analytics centre at INSEAD that focuses on the intersection of data analytics, customer insights and digitization. He holds a PhD in Marketing from the University of Muenster. *Live Virtual Session Now Available* Leading Digital Marketing Strategy programme is now offered via a live virtual platform over two consecutive weeks (eight half days). David Dubois is an Associate Professor of Marketing and the Cornelius Grupp Fellow in Digital Analytics for Consumer Behaviour at INSEAD. "Leading Digital Marketing Strategy was relevant and fast paced – three days to refresh your knowledge and discover new strategic approaches to digital marketing"The brands that mean the most to consumer aren't always the ones you'd expect.If you have any questions related to our programmes or application procedures, we are here to help you.Our website has a lot of features which will not display correctly without Javascript.© 2020 INSEAD Institut privé d'enseignement supérieurINSEAD does not discriminate on the basis of race, gender, religion, age, sexual orientation, disability, colour, or national or ethnic origin. To this end, the center connects INSEAD faculty with specific domain expertise (e.g. But one of the most important ‘laws in business’ has not changed at all: Customer centricity and customer orientation.


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