And I'm so, so, soooo mad at myself because I wish I had read this immediately when I first picked it up!Quite an insightful and utterly engrossing read, although it would have been even more interesting if we could read his opinions about the current state of advertising. Laden Sie eine der kostenlosen Kindle Apps herunter und beginnen Sie, Kindle-Bücher auf Ihrem Smartphone, Tablet und Computer zu lesen.Geben Sie Ihre Mobiltelefonnummer ein, um die kostenfreie App zu beziehen.

I don’t think my purchases are in any way related to ad campaigns. Just a moment while we sign you in to your Goodreads account. Bitte versuchen Sie es erneut. Richest Man in Mauritius TOP 10 - Duration: 5:13. He's aOgilvy on Advertising was published in the '80s, and it shows its age. But if each of us hires people who are bigger than we are, we shall become a company of giants.”“I do not regard advertising as entertainment or an art form, but as a medium of information. Using lots of numbers to test folk wisdom.

This is the case of this book, almost a how-to guide on the world of advertising on the second half of the 20th century.

Great insights from the man who quite possibly set a lot of industry standards! Hinzufügen war nicht erfolgreich.

While it's a shame that some of his practices, tips or bits of advice no longer apply, most of them can be reinterpreted and used in today's digital advertising age.wanna know basic knowledge of 'evilish' advertising? I had read this years ago for an introductory class on advertising.

When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” Goodreads helps you keep track of books you want to read. A great book on advertising.I almost didn't read this book because I thought it would be too dated - but for a book that's 35 years old, there's a lot of information that has held up well (and a lot that didn't lol).

223 photos.I've had this book in my shelves for a couple years and finally sat down to begin reading it recently. Sadly, his prediction about giant billboards and deception in political advertisement becoming obsolete was very, very wrong... Quite an insightful and utterly engrossing read, although it would have been even more interesting if we could read his opinions about the current state of advertising. That is, in itself, quite an accomplishment given my biases.Classic reading from an advertising legend. When I have focused on advertising it has been as a teacher, studying techniques of manipulation with first-year students: how to decode what ads are really doing, saying, and especially suggesting.

GREAT for learning effective and convincing copy writing. Juli 1999 auf Schloss Touffou, Frankreich) war ein britischer Werbetexter. Lots of interesting insight into how his mind (at least) worked. Not only does David Ogilvy give great advice from inside the business, but he presents his wonderfully written copy with the best parts of a vintage Life magazine (the pictures). Juni 1911 in West Horsley, England; † 21. Ogilvy on Advertising was published in the '80s, and it shows its age. Vikas Mehta Chief Executive Officer. 1:13. Amazon berechnet die Sternbewertungen eines Produkts mithilfe eines maschinell gelernten Modells anstelle des Durchschnitts der Rohdaten. At the insistence of his publisher, Ogilvy included a page of short predictions for the future, one of which was the total disappearance of the hated billboard. Be the first to ask a question about La publicité selon Ogilvy David Ogilvy is one of those men that made a massive impact in his industry. David Mackenzie Ogilvy (* 23.

Even with the advent of the internet, the core of advertising remains the same because basic human motives remain the same, and what he has to say is still very relevant.Ogilvy is brilliant. He also happens to promote himself throughout the book but this doesn't diminish the final result. Lots of interesting insight into how his miI would be fascinated to hear his thoughts on advertising today. Dieser Artikel kann nicht an den von Ihnen ausgewählten Lieferort versendet werden. Ihre zuletzt angesehenen Artikel und besonderen Empfehlungen Ogilvy clearly states the best steps for breaking into the business, the best steps for business owners and how to advertise for various print and TV (however, this book was written in 1983 and lacks the most recent innovation of the internet).If you want to have ANYTHING to do with advertising, you must read this book. His secret? His secret?


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